Now, once we decided the problem to be solved , it is simple, next step is finding solution to it right?.
Every great business starts with a simple idea—but ideas alone aren’t enough. The real magic happens when you take the next crucial step: coming up with a solution.
Once you’ve identified a problem worth solving—whether it’s something you’ve faced yourself or a gap in the market—the second step is to design a solution that directly addresses it. This solution doesn’t need to be perfect. It just needs to be real, relevant, and helpful.
Think about this: Uber didn’t invent transportation. They simply made it easier to get a ride. Zomato didn’t invent food. They made ordering it faster. Your solution, no matter how simple, should make life easier, cheaper, faster, or more enjoyable for someone.
When brainstorming your solution, keep these points in mind:
- Simplicity wins – People love easy-to-use products.
- Customer-first approach – Build what they need, not what you assume they want.
- Scalability – Can your solution grow as demand increases?
To understand this better, let’s look at a real-life example that perfectly illustrates this step.
Example: The Story of Airbnb
In 2007, two roommates in San Francisco were struggling to pay their rent. At the same time, a big design conference was happening in the city, and hotels were fully booked. They saw a problem: visitors needed a place to stay, but hotels were full or too expensive.
Their solution? They put a few air mattresses in their apartment and created a simple website to rent the space out to conference attendees. That was the Minimum Viable Product of Airbnb.
They didn’t wait to build a luxury hotel chain. They simply solved a specific problem for a small group of people. Over time, they improved their service, added hosts, and scaled the platform into a global business.
How to Brainstorm a Solution
Once you clearly understand the problem you’re solving, the next task is to unleash your creativity and generate solution ideas. Brainstorming is where your business begins to take shape—and the more ideas you come up With, the better your chances of landing on a powerful one.
Here’s how to do it effectively:
Think Like the Customer
Put yourself in the customer’s shoes. Ask:
- What would frustrate me in this situation?
- What would make this easier, faster, or more enjoyable?
- Would I pay for a solution, or is there a free workaround?
Empathy is key. The most successful business solutions often come from seeing the world through your customer’s eyes, not your own.
Example: If you’re solving long queues in a bank, think: “As a customer, I hate waiting. What if I could book a time slot in advance like I do at the doctor’s office?”
Keep It Simple
The best solutions aren’t always complex or expensive. In fact, simplicity wins. A simple solution is easier to build, easier to explain, and easier to test.
Start by asking:
- What’s the quickest fix I can offer?
- Is there a manual version I can run before automating?
- Can I test this without a big budget?
Example: Before building an entire food delivery app, offer deliveries manually via WhatsApp to test local demand. If it works, then build tech around it.
Use “What If” Questions
“What if…” questions break mental barriers and invite unconventional thinking.
Try asking:
- What if this didn’t cost anything?
- What if it only took one click?
- What if it worked completely on autopilot?
- What if users could help each other?
These questions unlock possibilities and shift your thinking beyond the obvious.
Example: “What if people could stay in each other’s homes instead of hotels?” That question birthed Airbnb.
Quantity First, Quality Later
This is where most people mess up. Don’t try to find the perfect solution on the first try. That’s not how creativity works.
Instead:
- Set a timer for 15–30 minutes
- List every idea that pops into your head, no matter how silly
- Encourage others to throw in wild ideas too
Once you’ve got a page full of ideas, you can come back later and start evaluating which ones have potential.
Pro tip: Often, your best idea will be a combination of two average ones.
Explore Online Forums and Communities
Sometimes, the best ideas don’t come from your own mind—they come from the people already talking about the problem. Online forums are goldmines of customer pain points, frustrations, and wish lists. Example, Reddit, Quora, etc.
Conclusion: Turn Ideas into Action
Coming up with a solution is where your business journey truly begins. It’s the moment your idea shifts from theory to something that can create real value.
Don’t aim for perfect. Aim for possible.
Start by deeply understanding the problem, then brainstorm freely using customer empathy, simple fixes, creative “what if” thinking, and insights from online forums. Focus on quantity over quality during the brainstorming phase—refinement comes later.
Remember, the biggest companies in the world started with small, simple solutions to very real problems. Your job isn’t to get it right on day one—it’s to get it started.
So take that idea in your head, find the problem behind it, and build a solution people genuinely need.That’s step two. That’s the spark that builds a business.
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